Singapore micro, small and medium sized businesses have asked us: What is the difference between SEO and Google AdWords. Which is better?

Our answer is this: For 99.99% of businesses, Google AdWords is ALWAYS better. Here’s why.

Basically, SEO (Search Engine Optimisation) is affected by the following:

  1. The older your website, the higher its ranking
  2. The better and more relevant your website content, the higher its ranking
  3. The more other websites link to your website, the higher its ranking
  4. The way Google decides what is important also GREATLY affects your website ranking
  5. Time

For:

  1. If your website is newer than your competitor’s, you lose. And you cannot change this
  2. If your competitors improve their website’s content, you have to improve too. Otherwise, you lose
  3. If your competitors get more websites to link to their website, whether by deal making or paying for them, you have to improve too. Otherwise, you lose
  4. The way Google decides what is important is ALWAYS changing. If you don’t keep up, you lose
  5. And finally, after you have made changes to your content, it takes weeks but typically months for results to appear. And when it does, there’s no guarantee that it will be an improvement because of all of the above reasons. It is slow

 

The summary is this: SEO is a war between you and your competitors. For example, search for “Singapore pet shop” and you get over 19,000,000 results. Google’s Page 1 has just 10 spots. If you are a pet shop, you are competing with 19 million pages for the top 10 spots. Imagine how much you have to do and pay to constantly keep up and improve. Who wins? SEO consultants win.

Here’s a video that we have featured before that explains this battle in under 10 minutes. It is worth watching. Forget SEO. Using Google AdWords lets you be on Google Page 1 Instantly and cheaply. Call us today.

 

We said that for 99.99% of businesses, Google AdWords is ALWAYS better. Let’s justify that.

For the “Singapore pet shop” example above, there are 19 million search results.

99.99% of 19 million is 18,998,100.

The remainder is 1,900.

If you are one of the 18,998,100, how much SEO work and time do you need to do and pay for to get to the top 1,900?

And once you get there, how much more to get to the top 10 on Page 1?

And once you get there, how much more to do to stay there, knowing that there are 19 million other competing pages that want your position?

With Google AdWords, you can get to Page 1 immediately.

Call us today.